Hi, I'm Cassidy Allen

A creative marketer with a passion for advertising and brand storytelling.

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About Me

I'm a marketing and advertising enthusiast with a knack for creating compelling campaigns. I love blending creativity with strategy to deliver impactful results.

Work Experience

August 2021 - Present

UNT Integrative Student Services Center - Peer Leader

Serve 50+ students daily, manage student accounts, and achieve a 90% retention rate.

Serve 50+ students daily by answering questions related to managing their student accounts, payments, and refunds in admissions, financial aid, and student accounting, resulting in a 90% student retention rate. Work with a team of 20+ to resolve student problems using conflict management and interpersonal communication, achieving a 90% customer satisfaction rate. Process student paperwork, answer phone calls, review cases, and send emails, assisting 50+ students per shift. Assist hundreds of students at orientation and train new employees.

December 2021 - April 2022

Community Infusion Solutions - Clinic Intern

Prepare and file claims for billing, ensuring accuracy for 30+ clients daily.

Prepare, file, and mail claims for billing by locating medical records and missing payments for 30+ clients daily. Proofread documents to ensure customer data accuracy. Print and compile medical records for around 100 patients weekly.

August 2020 - November 2020

Ace Hardware - Cashier

Promote company rewards cards and provide customer service in a busy retail environment.

Promote company rewards cards and weekly specials. Listen to customer needs and provide advice and recommendations. Welcome customers and process transactions in a busy retail environment.

February 2019 - July 2021

Friendship West Baptist Church - Media Intern

Operate cameras and live broadcast services for thousands of viewers weekly.

Operate cameras, filming services and events. Live broadcast for thousands of viewers each week.

Projects

Pineapple Grill IMC Report

Integrated marketing communication plan for Pineapple Grill to improve brand awareness and recognition.

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Booking.com Social Media Plan

A mock social media plan for Booking.com to increase awareness of accommodations.

Social Media Plan Booking.com

Flyers for UNT Events

Flyers created for various UNT events, including the Student Money Management Center and Black Student Union.

Chocolate Milk Cognitive and Affective Ads

Mock ads for chocolate milk, including cognitive and affective approaches.

New Marketing Strategy Report

A comprehensive report on modern marketing strategies and trends.

Case Studies & Assignments

Consumer Behavior Analysis

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Market Research Report

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Campaign Analysis

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Strategic Recommendations

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Campaign Visuals

Campaign Visual 1

Mock press release I wrote for Mayoreo.

Campaign Visual 2

Mock ad created for poptart (Storyboard, taglines, and NFT’s)

Campaign Visual 3

Mock ad created for poptart (Storyboard, taglines, and NFT’s) Pt2

Campaign Visual 4

Description for Campaign Visual 4. This is a detailed explanation of the image.

Campaign Visual 5

Description for Campaign Visual 5. This is a detailed explanation of the image.

Contact Me

Let's connect! Feel free to reach out for collaborations or just to say hi.